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M-Commerce Twice the Cash Value of E-Commerce Do you even know what M-Commerce is? Well you better learn fast. Predictions in Europe for M-Commerce, the second largest market behind Asia, are for a spend of EUR7.4 Billion in 2006 that's over $ 8 Billion. That's twice the predicted spend of traditional web services! So what is M-Commerce? It's very simple, mobile / cell phone based sales. Usually referring to content such as games, wallpaper, ringtones etc. But there's much more to it than that. Keep reading. What's the big deal? More people own a mobile phone than a PC, they're better integrated in to daily life. People are very comfortable using them. They are now in fact heavily relied upon, as the phone feature is only a small part of what can be perceived as a multi-purpose multi-capable portable computer. Mobile Growth Mobile growth already outstrips all other communication channels. Half of all Americans are mobile phone subscribers. In the UK the ownership of a mobile phone is equivalent to 1.5 phones per head of population. According to research, mobile content services will be worth $ 121 Billion worldwide by 2008. White label distribution of ringtones, images, games and other promotions will drive up to 1 / 5th of the revenue generated. It's estimated 1.5 Billion people worldwide own a mobile phone. With more and more technology add-ons to try the consumer these devices are now Cameras, MP3 players, game consoles, voice notepads, picture albums, diary organizer, PDF readers etc. In fact I'm writing this article on my PDA / Phone while sitting in the sunshine in the garden. With two taps on the screen I can hook up to my home wireless network and check my emails, browse the net, update my Blog or edit and publish article submissions on one of my sites all via broadband. We are not that far away from always on Net connections. Once this arrives it will allow anyone to do this almost wherever they are. Certainly in the major cities around the world. When this happens there will be a third Internet boom as Joe public try out the net connection again that was always too shoddy to use in the past. And what will they want? Content! ringtones, wallpaper, games, MP3's etc But I'm getting ahead of myself. The real money is not even going to be made via a Net sale. The real money will be made.